Jugnu Button Down

The Jugnu Button Down is named for the jugnu — the firefly — that tiny flicker of light that cuts through the dark. This shirt carries that same energy: a burst of handcrafted colour on a khaddar base, built for the one who refuses to blend in.

Constructed from half-sleeve khaddar, the shirt features a hand-embroidered cut-danna logo at the chest, surrounded by appliqué florals that are individually placed and secured by hand. Each floral motif is a product of hours of work — a deliberate conversation between tradition and contemporary silhouette.

The purple base gives the shirt its mood: deep, intentional, and unapologetically vivid. The cut-danna logo anchors the piece while the appliqué surround turns the chest into a field of bloom — crafted detail that reveals itself slowly, the way fireflies appear one at a time before lighting up the whole night.

Khaddar is a hand-woven cotton fabric with deep roots in South Asian artisan culture — rough to the touch in the best way, breathable, and built to hold embroidery better than any mill-made alternative. Wearing it is a statement about what you choose to support.

Key Features

• Half-sleeve khaddar construction
• Hand-embroidered cut-danna RASTAH logo at chest
• Hand-applied appliqué florals surrounding the logo
• Camp collar silhouette
• Button-front closure
• Purple colourway

Care Instructions

Dry clean only