Nazara Button Down

Nazara means spectacle — a sight, a view, a visual experience significant enough to stop you. The Nazara Button Down is designed to be exactly that: a blue khaddar shirt that announces itself through the visual density of its craft work, that rewards being seen from any angle.

The base is blue khaddar, hand-woven and textured. At the front and back, a block-printed peacock patch in hand-woven khaddar creates the shirt's centrepiece — the peacock, with its association with beauty, pride, and the subcontinent's most recognisable bird, rendered in block print and then applied to the shirt in a form that has its own material presence. A hand-embroidered RASTAH logo on khaddar anchors the chest, worked in thread against the printed ground. Fashion stitching runs across the body, adding construction detail that connects the patches to the shirt surface.

The peacock has been printed, painted, carved, and embroidered across South Asian art for centuries. It appears in Mughal miniatures, on tiles, in jewellery, in architecture. Placing it on khaddar — the material associated with independence and hand-work rather than ceremony — is a deliberate repositioning: the motif moved from court to street, from precious object to daily wear.

A nazara is worth stopping for. This shirt is the kind of thing you see from across the room and want to look at more closely. That is the only standard that matters.

Key Features

• Blue khaddar construction
• Block-printed peacock patch in hand-woven khaddar at front and back
• Hand-embroidered RASTAH logo on khaddar at chest
• Fashion stitching across body
• Button-front closure

Care Instructions

Dry clean only